Sounding the Trumpet

Sunday, November 5, 2006

Zogby polling. . . massaging the data?

Zogby has been polling the NY congressional races, only his methods have been so suspect that WSYR and the Syracuse Post Standard decided not to run it.

Here is an item published by Roll Call on Wednesday that we almost missed about two Zogby polls in New York’s 25th District that two media outlets refused to run:

The Post-Standard newspaper in Syracuse and WSYR-TV had asked Zogby to conduct a second poll of the race after the pollster acknowledged that his firm had improperly weighted the results of a survey last week. In that case, Zogby polled the 25th district but then weighted the data using voter registration information from the more-Republican 24th district.

Zogby promised the two media outlets that he would do a new poll from scratch, but when the results of that survey came in both declined to run them. Jim Tortora, the news director of WSYR-TV, wrote on the station’s Web site that after consulting with outside polling experts, he was concerned that Zogby had conducted the second poll using the same larger sample of 5,000 likely voters as he had on the first survey.

“With respect to Mr. Zogby, we felt the questions raised … left us with only one choice: We had to pull the poll,” Tortora wrote.

Polster has the rest of the details.

by @ 5:50 pm. Filed under Election 2006

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